8 Stupid Frat-Boy Business Ideas
February 8, 2007
See, when I was in college, I would walk by the Quad and see a poster for some new book-exchange service literally every week. “SCREW THE BOOKSTORE!!!” it would say. “TRADE YOUR USED BOOKS WITH THIS NEW SERVICE!” The idea is that bookstores charge too much, so why not give the power back to the students and let them trade books at the end of the quarter?Perhaps one reason could be that this is one of the worst business ideas on Earth–yet it persists in thousands of colleges with many students pursuing the same dismal goal. Why?
Because it’s a stupid frat-boy business idea.
- Book exchanges.
- T-shirt companies.
- Coffee shops / restaurants.
- Anything that is “the Netflix of ___,” “Flickr + ___,” or “MySpace + ___.”
- Ideas that compete on price.
- Discount cards.
- Yet another social network.
- Anything where you plan to make your money exclusively from ads.
Now we are talking…
October 15, 2006
Social networking for dollars
Zopa matches up borrowers and lenders in a peer-to-peer online lending service.
By Erick Schonfeld and Jeanette Borzo, Business 2.0
September 20 2006: 2:15 PM EDT
SAN FRANCISCO (Business 2.0 Magazine) — The Disruptor: Zopa
The Innovation: Peer-to-peer lending
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The Disrupted: Traditional banks
Any industry making a huge profit margin off its customers is a good candidate for disruption. Banking is a classic case — just think of the 19 percent interest you pay on credit cards and the 2 percent you earn on your savings account.
Zopa is closing that gap by using the Web to allow personal lending on a massive scale. The startup was the first company to introduce peer-to-peer lending in the United Kingdom 18 months ago and is about to launch in America. “What Skype did to telecoms, this could do to banks,” says David Cowan of Bessemer Venture Partners, which contributed some of the $31 million in funding the startup has attracted to date.
Scott Anthony, a managing director of Clayton Christensen’s consulting firm, Innosight, is intrigued by the disruptive potential of peer-to-peer lending. “Are there ways to loan amounts that banks won’t lend because they’re too small,” he asks, “or to serve customers who would otherwise never be served?”
The idea is simple. People join Zopa online as either borrowers or lenders. The lenders proffer money not to individuals but to a pool of people grouped together because of similar creditworthiness. Zopa assesses the credit risk of the borrowers, pools the capital, and matches consumers who need money with consumers who want to lend it. Since Zopa is not technically a bank and doesn’t lend money itself, the capital requirements to run the business are relatively small.
The average interest rate on a Zopa loan is 7 percent. For the lenders, that’s much better than even a CD, and for the borrowers, it sure beats a credit card or most bank loans. Zopa takes a 1 percent fee, split between the borrower and the lender. So far, about 90,000 people have signed up, and more than $100,000 is lent every day (totaling more than $10 million so far). And only 0.05 percent of Zopa’s loans have turned into uncollectible debts.
“We are moving from a consumer society of mass production to a society where we are defined more as individuals,” says Zopa CEO Richard Duvall. Yet in banking, Duvall points out, “there are still enormous corporations controlling our money.” Duvall believes that a nimble Zopa can trounce banks in assessing credit by gauging things that banks typically don’t review, such as a person’s eBay ratings. And he’s injecting a social aspect into lending. Just as in a social network, lenders can read the online profiles of the people borrowing their money. “If I borrow from real people,” Duvall says, “I’m more likely to pay back than if I borrow from a faceless bank.”
Real News
June 3, 2006
Social Networks are the New Media
Posted in MySpace + Social Networks
By Robert Young
No one can argue that MySpace has been the “it girl” for the past year. And the fact that she belongs to Rupert Murdoch only seems to have heightened the envy, and gotten everyone’s knickers in a twist. As a result, it seems that nearly every media company and venture capital fund on the planet is out on the dance floor stumbling over one another to see if they can identify the next breathless social networking beauty.
Yet in all this craziness, it would behoove those looking into this space to step back for a moment, take a deep breath, and realize something fundamental… social networking is a micro-phenomenon of a much larger macro-trend that the Internet has spawned since its birth… digital self-expression. And today’s social networks (along with other forms of social media, like blogging and online video-sharing) are just the tip of iceberg when it comes to the long-term potential of digital self-expression.
Much like corporations leveraged Internet 1.0 by creating digital storefronts and giving rise to ecommerce, people around the world are now learning how to leverage the incredible power inherent in the URL to create what is essentially a parallel universe of digital identities. And just like all things Internet, digital identities are not subject to the boundaries of geography, or the laws of physics, or any of the other limitations of being a carbon-based life-form. As such, the extensibility and scale of the “digital you” is far-reaching, as are the strategic implications to the media industry. In many ways, the art-form of self-expression has become the “new media”, and social networks are their distribution channels.
It’s crucial to understand that social networks are architected to help scale self-expression to new heights, both in terms of the extent of self-expression as well as the reach of distribution (e.g. number of “friends” and the effects of the whole six degrees of separation thing). A simple example… a person on MySpace can have thousands upon thousands of friends. This was not possible before the Internet, and even prior online communications & community innovations like email, chat/forums, and IM didn’t truly enable this kind of scale. Moreover, a person can now express him/herself with multidimensional, multimedia depth via text, photos, audio and video… again, to a degree that was not really possible before.
To some extent, self-expression should be viewed as a new industry, one that will co-exist alongside other traditional media industries like movies, TV, radio, newspapers and magazines. But in this new industry, the raw materials for the “products” are the people… or as Marshall McLuhan might say, “the people are the message” when it comes to social networks. So for any player who seeks to enter this industry and become the next social networking phenom, the key is to look at self-expression and social networks as a new medium and to view the audience itself as a new generation of “cultural products”.
In the past century, the creation of cultural products was centered in Hollywood. Now, social networks are broadening the scope of cultural media to include “identity production” (a very appropriate term coined by danah boyd), all the while decentralizing the ecosystem out to the edges. For traditional media companies that are seeking to enter this space (e.g. MTV, Martha Stewart, etc.), it’s critical to follow the audience into the development of this new market by re-focusing core assets that have the capability to deepen the level, and heighten the production value, of self-expression.
Think of this way… what if “American Idol” had been produced solely by the capabilities of the contestants themselves, without the expertise and talent of the show’s producers, directors, writers, etc. As talented and entertaining as the contestants are, the resulting production quality, the level of emotional engagement, viewership/ratings and monetization potential of the full package would likely be far inferior to what we all see on the air today. Well, social networks should be seen in a similar way… people want to express themselves and the platforms that allow them to do so with the most creativity and production value, are the ones that people will flock to.
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Robert Young is a serial entrepreneur who played a major role in the invention & commercialization of the world’s first consumer ISP, Internet advertising (pay-per-click ads), free email, and digital media superdistribution.
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